Essex Website Refresh

Biz Challenge: With over 200 properties across the west coast, and growing, Essex’s website was limiting their ability to communicate and showcase what they had to offer.

Audience: 1. Potential residents, 2. Current residents, 3. Investors and potential employees

Marketing Objectives: Increase occupancy, retain existing residents, attract investors and employees.

Solution: Re-envision and re-engineer the Essex website from the ground up.

Responsible for: Discovery, Research, Ideation, Client Pitches, Content Strategy, SEO, Copyeditor