New Chapter: Website Refresh

Biz Challenge: Founded in 1982, New Chapter had grown small but mighty base of loyal followers who’s trust was shaken when P&G acquired the vitamin and supplement business.

Audience: Health obsessed & new moms

Marketing Objectives: Drive new acquisitions and increase trust and loyalty.

Solution: Kicking off with stakeholder interviews and customer research, we identified, not only how to create an effective, efficient and beautiful website, but how to bring the New Chapter brand into the digital world as a whole.

Personally Accountable: Discovery, Audience & Competitive Research, Website Audit, Ideation, Client Pitches and Engagements, Information Architecture, Content Strategy, Copyeditor