Hi there, I'm Ashley.
I’m fixated on data, culture (pop-, counter-, world), and the psychology behind what drives us.
Psychology drew me to marketing and helping do-good companies create real change keeps me here. I value authentic, transparent stories and believe that profound empathy, deep truths and culture-aware creative are at the heart of successful brands.
Work
I walk the line between product and marketing. By diving into customer psychology, industry intelligence, and market trends I collaborate with cross-functional teams to deliver creative data-driven solutions that support business growth. It is my mission to meet the user where they are through messaging and actions that clearly convey a brand’s value.
Websites
Marketing Campaigns
Brands
What I do
Product Marketing & Product Launch - Market Research, Creative Strategy, Engagement & Retention, Agency Partnership, Go to Market Strategy, Subject Matter Expertise
Digital Experience - Content Strategy, UX Strategy, Data Analysis, Information Architecture (Site Organization & Navigation), User Testing, Product Requirements Documentation, Tech Stack Definition
Marketing & Communications - Customer Journey Mapping, Integrated Communication Strategy, Evergreen Email Journeys, Copywriting, Email Marketing, Direct Mail, Demand Gen, Events
Branding - Customer Research, Persona Segmentation, Content Style Guidelines, Tone of Voice, Brand Strategy
Fundraising - Crowdfunding
What my colleagues say
“I had the pleasure of working with Ashley at Swirl mcgarrybowen (acquired by dentsuMB) for two and a half years across a multitude of clients in the non-profit, real estate and CPG space. The epitome of a team player, she is what you look for in a strategic partner.
A born leader with the ability to connect teams and clients to innovative concepts that push boundaries. She is thoughtful and meticulous in her approach, crafting complex and resonant multi-channel messaging strategies for our clients. She provides a sound perspective and brings her team and partners along for the journey.”
“Ashley is one of the top marketers I’ve had the pleasure to work with at Google. I found her creative chops, her ability to create productive working relationships, and her reliability to launch successful campaigns that grew the business, to be invaluable to the team. She is a perfectionist and holds herself to the highest standards, but exhibits a sense of humility that has earned the respect of everyone on the team. I have no doubts she would add tremendous value wherever she works.”
“In my first meeting with Ashley she immediately impressed me with her expert communication skills. Our working relationship began on a site redesign for a vitamin and supplement company with a rich history and strong values. I was impressed with Ashley’s ability to effectively communicate her strategic vision with a direct but thoughtful manner whether interacting with the internal team or the client. Ashley’s vision enabled us to create a product that beautifully embodied the company’s values while providing the user with the right amount of information at the right point in their buying journey.
Since the success of that project, we’ve worked on many digital products together at swirl mcgarrybowen (acquired by dentsuMB) and I continue to be amazed with Ashley’s unwavering drive and professional, calm demeanor in the face of rapid iteration and redirection that often comes hand in hand with digital product creation.”
“Ashley is a creative genius with a results-driven mindset. During the time I worked with her at Google, her campaigns either met or exceeded key performance metrics.
She advised the team on creative strategies, led her own integrated marketing campaigns, and developed creative assets. On top of that, she was consistently the champion of the user and voice of the brand.
I would highly recommend Ashley for any brand marketing or advertising position.”